Category: listening skills

Avoid these 3 pitfalls and become a better listener

The best salespeople are great listeners—that’s how they find out what the buyer wants. The same is true for leaders—the best leaders are great listeners. A good leader listens attentively to employees to find out what they need so they can perform and deliver effectively. More than that, listening to people shows a sign of respect. It makes them feel valued.

But research shows that we only remember about 20% of what we hear. Listening looks easy, but it’s not simple. It requires concentration and energy.  We often become unfocused, concerned with our own next response, or we interrupt.

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