The best salespeople are great listeners—that’s how they find out what the buyer wants. The same is true for leaders—the best leaders are great listeners. A good leader listens attentively to employees to find out what they need so they can perform and deliver effectively. More than that, listening to people shows a sign of respect. It makes them feel valued.
But research shows that we only remember about 20% of what we hear. Listening looks easy, but it’s not simple. It requires concentration and energy. We often become unfocused, concerned with our own next response, or we interrupt.